SKYCREST PROPERTIES
Description
Modern apartment based in Austin TX, designed to evoke a sense of elevated ease. The branding takes quiet inspiration from the visual language and textures of Oaxacan design.
My Role
Brand Identity, Creative Direction, & Print Design
Location
Fall 2025 - Austin, Tx
Maria and Carlos Rivera are a design-conscious couple in their 40s who decided to honor their grandmothers' legacy by creating something meaningful in the community. Both of their abuelas emigrated from Oaxaca in the 1960s, bringing with them rich traditions of textile work, pottery, and cooking that shaped the family's identity.
The Challenge: How do you celebrate a rich cultural heritage without turning it into decoration? How do you create a brand that feels rooted in tradition but speaks fluently to modern sensibilities? Skycrest needed to feel elevated and contemporary with clean architecture and thoughtful spaces but it also needed soul.
