Skycrest Residences
Skycrest Residences is a modern apartment designed to evoke a sense of elevated ease. Based in Austin, Texas, the brand was developed for a community that values style, intention, and warmth in everyday living.
While the property itself features clean, contemporary architecture, the branding takes quiet inspiration from the visual language and textures of Oaxacan design. Not through literal patterns or motifs, but through tone, rhythm, and sensibility. Influences show up in the bold earthy color palette, the handcrafted feel of the typography pairing, and the editorial-like layout systems that balance structure with softness.
Brand Identity, Print Design, Creative Direction
Project Overview: Design a boutique apartment complex that celebrates Oaxacan heritage while providing modern, comfortable living spaces. The development should feel like a curated cultural experience that honors traditional Mexican aesthetics through contemporary design language.
Client Description: Maria & Carlos Rivera
Maria and Carlos Rivera are a design-conscious couple in their 40s who decided to honor their grandmothers' legacy by creating something meaningful in the community. Both of their abuelas emigrated from Oaxaca in the 1960s, bringing with them rich traditions of textile work, pottery, and cooking that shaped the family's identity.
Design Direction:
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Warm, earthy color palette inspired by Oaxacan art and desert landscapes
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Integration of modern geometric patterns
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Emphasis on natural materials, handcrafted details, and artisanal elements
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Spaces that encourage community gathering and cultural celebration
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Botanical elements reflecting native Mexican flora, particularly cacti and agave
